Do you want to know how to increase I have been blogging for practically one year. In this period of time, I have built up one site that is now a PR 4, several with PR 3's, and some of my newest sites already have PR 2 (which isn't that hard to achieve). While I have been around long enough to know that pagerank doesn't mean that much in the long run, I do know that it counts for something. At the very least, getting a high pagerank (4 or more) is an affirmation of all of your hardwork that you have been put in. Many of you might be wondering how to increase your pagerank, so I thought I would give you some of my thoughts on why some sites get a higher pagerank than others. I should point out that this is all speculation and there is never any way to know what goes on behind the scenes at Google.
Traditionally the Most Valuable Thing to Build Up Pagerank
If there is one thing that is more valuable than others, it is getting dofollow links to your site. This is no big secret here, but what people fail to understand is the potential power that you have with this. For example, I know of a blogger who has been around for 3 months (give or take) and also staff writes for several other sites. He also writes for a major news/authority site weekly, so he has a lot of natural links going to his site. In a short period of time, he already has a PR 5. See the potential here?
What Else Can You Do to Increase Your PR?
Yet, not everyone has the same opportunity or time to write for that many sites. Again, there are probably hundreds of other articles written about this same topic, but I thought I would offer my perspective on it because there are key things that people often overlook.
Narrowly-Focused Niche – Having a clear focus to your site will do wonders for your pagerank. When I first started out, I was writing about anything and everything. It took me a few months to really focus on writing for my audience. After I started to narrow the content of my site, I jumped up to a 4. If that's not enough proof, I recently got a fairly new site (approx. 4 months) that has very few backlinks to it and an average of 1 post per week up to a PR 3 partially because of this reason. I write about one topic, within various subcategories.
Commenting a Lot – I've already talked about the benefit of commenting before, but for those who do it a lot, there is a lot of potential. Not only will this naturally lead to people being more aware of your articles, but it creates a lot of nofollow and some dofollow links to your site. The more links to your site, the higher PR you are going to have. I have seen a couple of fairly new bloggers get a high PR on their first update due to an aggressive commenting campaign. I'm not talking about commenting on a few sites every week. I am talking about being one of the first ones to comment on nearly 50-100 blogs consistently. It should be understood that this takes a lot of work and is not an "easy" way to boost your PR.
Quality Content – Google, in other updates concerning SEO, has clearly stated that it values quality content. This should be fairly obvious and reasonable. While some of Google's intentions may be questioned (like trying to run an online monopoly), they also want to prioritize quality content. If users notice that they are not getting what they want through google's search engine, they will go elsewhere. One of the other recent changes I made to 20's Finances was to increase the length and quality of most of my articles. This was intended for SEO benefits, but I am convinced that it contributed to increasing my pagerank.
Strong Inter-linking – Another great way to boost the pagerank of your homepage is to have most of your interior pages and posts linked to your homepage. This naturally boosts the pagerank of your homepage. As the individual pageranks increase, so does your homepage. This is the strategy that I used for the new site that already has a PR 3 and, to be honest, I was surprised at how well this site did with the most recent update. I should be clear though – all linking should be natural. Anything done too much can be a negative thing.
If you are looking to boost your PR, these basic observations may be able to help you. If you do decide to embrace some of these strategies, please let me know how it works for you. I'd love to know if my educated guesses are correct.
Shawn Manaher is a former financial advisor, has founded 5 online businesses, and is a coach, speaker, podcast host, and author. He's been featured on Forbes, The Consults Corner on TAE Radio, The Writing Biz, What's Your Story, and more.